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Selected Work

Complex problems, structured solutions.

I work across transformation, digital products, decision intelligence, AI-enabled workflows and customer data ecosystems.

The projects below represent different industries and contexts, but they share the same principle: understand the system, identify where value is being lost, and redesign the way the business operates.

Jaqueline Razo, side profile portrait
Enterprise Transformation

Enterprise Transformation & Investment Strategy

Structured a transformation framework to evaluate and prioritize initiatives across digital capabilities, customer data, measurement, retail and brand-building.

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Digital Product

Capital Planning & Asset Management Platform

Designed a digital operating platform for a U.S.-based capital planning and construction business, from process discovery through AI-assisted development.

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Decision Intelligence

Enterprise Measurement & Decision Intelligence

Built measurement and decision-support foundations used to evaluate investment effectiveness and structure learning agendas.

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Customer Data

Customer Data Ecosystem Design

Designed customer data capture and activation workflows connecting digital experiences, CRM platforms and first-party data strategies.

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Applied AI

AI-enabled Workflow Design

Designed and tested AI-enabled workflows for knowledge organization, documentation and pattern recognition, and taught others to do the same.

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Earlier work: UNODC Mexico Digital Platform →

The Technology Changes. The Principle Doesn't.

Whether the problem starts with an investment portfolio, a spreadsheet-heavy process, fragmented customer data or a new AI capability, I approach it the same way: understand the business, map the system, find the leverage, build the solution, measure what changed.

About how I work →