Anjana Bhardwaj
Anjana Bhardwaj is an Istanbul-based artist who creates unique wood art pieces. I was responsible for developing her brand strategy, creating a comprehensive website, and managing her community through social media, while also crafting engaging content to tell her artistic journey.
Date
2024
Role
Brand Strategist and Digital Consultant, Art Direction, Web Design, Production
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The Challenge
To position Anjana's art as luxury and investment-worthy while educating her audience about the craftsmanship behind wood art.
Maintaining an authentic connection with her international and local audience while promoting her work's exclusivity.
The Solution
Developed a brand narrative that emphasized Anjana's profound connection with wood, elevating the perception of her work. The website was optimized for international clients, featuring SEO-friendly captions, high-quality images, and calls to action.
For social media, I crafted stories around her artistic process and collaborated with brands to increase discoverability. The community management strategies included showcasing sold pieces in curated themes, boosting engagement, and driving sales.
Story
One of the most memorable moments was launching a series of Instagram posts about Anjana's artist journey. She had initially been hesitant to share personal reflections, but as we crafted the posts, her authenticity shone through. Followers responded with excitement, and one comment even led to an international commission, showing that her story was just as valuable as her art. It was a rewarding reminder of how personal connections can drive business growth!